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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Fogazza Cosmetics Brazilian Keratin Treatment Enzyme Therapy Dr. Therapy 150ml - Fogazza Cosmetics

Fogazza Cosmetics Brazilian Keratin Treatment Enzyme Therapy Dr. Therapy 150ml - Fogazza Cosmetics

Fogazza Cosmetics Enzyme Therapy Dr. Therapy 150ml - Fogazza Cosmetics

Sale price$21.00

ProSalon Brazilian Keratin Treatment Let Me Be Bio Restore Natural Extracts Coconut Argan Monoi Mask 1Kg - ProSalon

ProSalon Brazilian Keratin Treatment Let Me Be Bio Restore Natural Extracts Coconut Argan Monoi Mask 1Kg - ProSalon

ProSalon Let Me Be BioRestore Natural Extracts Coconut Argan Monoi Mask 1Kg - ProSalon

Sale price$69.00

Portier Brazilian Keratin Treatment Portier Cacao Thermo Smoothing Anti Aging Kit 2x1l - Portier

Portier Brazilian Keratin Treatment Portier Cacao Thermo Smoothing Anti Aging Kit 2x1l - Portier

Portier Portier Cacao Thermo Smoothing Anti Aging Kit 2x1l - Portier

Sale price$90.00

Ana Paula Carvalho Hair Care Replenisher Replacement Treatment Leave-In Finisher 200ml - Ana Paula Carvalho

Ana Paula Carvalho Replenisher Replacement Treatment Leave-In Finisher 200ml - Ana Paula Carvalho

Sale price$38.00

Nao Chore Mais No More Crying Progressive Hair Treatment 2x350ml - Borabella

Borabella Brazilian Keratin Nao Chore Mais No More Crying Progressive Hair Treatment 2x350ml - Borabella

Borabella Nao Chore Mais No More Crying Progressive Hair Treatment 2x350ml - Borabella

Sale price$40.00

Sold out

Forever Liss Brazilian Hair Treatment Anabolic Capillary Mask Strength and Nutrition 950gr - Forever Liss

Forever Liss Brazilian Hair Treatment Anabolic Capillary Mask Strength and Nutrition 950gr - Forever Liss

Forever Liss Anabolic Capillary Mask Strength and Nutrition 950gr - Forever Liss

Sale price$56.05

Natureza Cosmetics Step 2 Only Green Coffee Step 2 Only - Natureza

Natureza Cosmetics Step 2 Only Green Coffee Step 2 Only - Natureza

Natureza Cosmetics Green Coffee Step 2 Only - Natureza

Sale price$65.00

NutraHair Brazilian Keratin Treatment Controltox Argan Nutritive Disciplining Nourishing Compound 1Kg - NutraHair

NutraHair Controltox Argan Nutritive Disciplining Nourishing Compound 1Kg - NutraHair

Sale price$154.00

Natureza Cosmetics Hair Mask Sugarcane Molasses Hydrating Melado de Cana Treatment Hair Mask 1Kg - Natureza

Natureza Cosmetics Hair Mask Sugarcane Molasses Hydrating Melado de Cana Treatment Hair Mask 1Kg - Natureza

Natureza Cosmetics Sugarcane Molasses Hydrating Melado de Cana Treatment Hair Mask 1Kg - Natureza

Sale price$39.00

Maria Escandalosa Hair Mask Maria Escandalosa Beautox White Deep Hair Mask x 1Kg - Maria Escandalosa

Maria Escandalosa Hair Mask Maria Escandalosa Beautox White Btxx 2x1L - Maria Escandalosa

Maria Escandalosa Maria Escandalosa Beautox White Deep Hair Mask x 1Kg - Maria Escandalosa

Sale price$19.80

Save $30.80

Arvensis Hair Mask Arvensis Naturalcurls Mask 2 in 1 500g - Arvensis

Arvensis Hair Mask Arvensis Naturalcurls Mask 2 in 1 500g - Arvensis

Arvensis Arvensis Naturalcurls Mask 2 in 1 450g - Arvensis

Sale price$44.00 Regular price$74.80

Save $16.00

Sorali Spray Sorali Amino Plex - Reconstruction Selaplex Frizz Reducing - Spray - 200ml/6.7 fl oz

Sorali Sorali Amino Plex - Reconstruction Selaplex Frizz Reducing - Spray - 200ml/6.7 fl oz

Sale price$19.00 Regular price$35.00

Natureza Cosmetics Hair Mask Professional Keratin Organic Bamboo Bath Hair Treatment Mask 1Kg - Natureza

Natureza Cosmetics Hair Mask Professional Keratin Organic Bamboo Bath Hair Treatment Mask 1Kg - Natureza

Natureza Cosmetics Professional Keratin Organic Bamboo Bath Hair Treatment Mask 1Kg - Natureza

Sale price$47.00

Naturelle Brazilian Keratin Royal Jelly Hair Reduction Professional Use 1L - Naturelle

Naturelle Naturelle Royal Jelly Reduction Sealant 1L / 33.8 fl oz

Sale price$219.00

Sold out

Soller Brazilian Keratin Treatment Agi Max DNA Progressive Brush 1L - Soller

Soller Brazilian Keratin Treatment Agi Max DNA Progressive Brush 1L - Soller

Soller Agi Max DNA Unique Progressive Brush 1L - Soller

Sale price$149.00

Save $12.76

Cream Activator Curl and Curly Arvensis 300ml

Arvensis Hair Cream Cream Activator Curl and Curly Arvensis 300ml

Arvensis Cream Activator Curl and Curly Arvensis 300ml

Sale price$52.24 Regular price$65.00

Gllendex Brazilian Keratin Treatment Brazilian Professional Hair Treatment G-tox Absolute Sealing Mask 1Kg - Gllendex

Gllendex Brazilian Keratin Treatment Brazilian Professional Hair Treatment G-tox Absolute Sealing Mask 1Kg - Gllendex

Gllendex Deep Hair Mask G-tox Absolute Sealing Mask 1Kg - Gllendex

Sale price$94.60

Magic Color Hair Gloss Platinum White Anti Yellow Treatment 3D Tinting Gloss Mask 500ml - Magic Color

Magic Color Brazilian Keratin Treatment Platinum White Anti Yellow Treatment 3D Tinting Gloss Mask 500ml - Magic Color

Magic Color Platinum White Anti Yellow Treatment 3D Tinting Gloss Mask 500ml - Magic Color

Sale price$32.00

Eternity Liss Brazilian Keratin Treatment Perola Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Eternity Liss Brazilian Keratin Treatment Perola Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Eternity Liss Perola Brazilian Shine Treatment Kit 3x1L - Eternity Liss

Sale price$88.00

Semprebella Semprebella Henê Medium Pelucia 180g

Semprebella Semprebella Henê Medium Pelucia 180g

Sale price$6.60

Natureza Cosmetics Brazilian Keratin Treatment Professional Keratin Treatment Purple Carrot Btox Blond Platinum 1kg - Natureza

Natureza Cosmetics Brazilian Keratin Treatment Professional Keratin Treatment Purple Carrot Btox Blond Platinum 1kg - Natureza

Natureza Cosmetics Professional Keratin Treatment Purple Carrot Btox Blond Platinum 1kg - Natureza

Sale price$55.00

Save $5.00

Sorali Home Care Set Daily Therapy Home Care Maintenance Shampoo Conditioner Kit 2x300ml - Sorali

Sorali Daily Therapy Home Care Maintenance Shampoo Conditioner Kit 2x300ml - Sorali

Sale price$28.00 Regular price$33.00

Sold out

Lizze Acessories Straightening Flat Iron Extreme Slim Gray Hair Board 480F 110V 127V - Lizze

Lizze Hair Straightener Extreme Gray Slim 480F / 110V - Lizze

Sale price$118.90

Prime Pro Extreme Hair Treatment Bio Tanix Restoring Hair Treatment Kit 3 Products - Prime Pro

Prime Pro Extreme Hair Treatment Bio Tanix Restoring Hair Treatment Kit 3 Products - Prime Pro

Prime Pro Extreme Bio Tanix Restoring Hair Treatment Kit 3 Products - Prime Pro

Sale price$66.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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