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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

The Keratin Store

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Absoluty Color Hair Mask Baixaria Super Moisturizing Anti Hair Fall Treatment Mask 930g - Absoluty Color

Absoluty Color Baixaria Super Moisturizing Anti Hair Fall Treatment Mask 930g - Absoluty Color

Sale price$38.50

Absoluty Color Home Care Glimmer Shine Fragrant Treatment Hair Finisher Spray 60ml - Absoluty Color

Absoluty Color Glimmer Shine Fragrant Treatment Hair Finisher Spray 60ml - Absoluty Color

Sale price$22.00

Absoluty Color Brazilian Keratin Treatment Baixaria Thermal Sealing Extreme Smooth Hair Treatment1L - Absolut Color

Absoluty Color Baixaria Thermal Sealing Extreme Smooth Hair Treatment 1L - Absolut Color

Sale price$38.50

Absoluty Color Brazilian Keratin Treatment Choco Liss Reconstructive Fluid Therapy Progressive Brush 1L - Absoluty Color

Absoluty Color Choco Liss Reconstructive Fluid Therapy Progressive Brush 1L - Absoluty Color

Sale price$55.00

Absoluty Color Brazilian Keratin Treatment Hair Botox BTX 3D Anti Frizz Effect Ojon Oil Treatment Mask 1Kg - Absoluty Color

Absoluty Color Hair Deep Hair Mask Deep Hair Mask 3D Anti Frizz Effect Ojon Oil Treatment Mask 1Kg - Absoluty Color

Sale price$33.00

New Liss Hair Hair Mask New Red Tinting Color Intensifying Revival Hair Mask 500ml - New Liss Hair

New Liss Hair New Red Tinting Color Intensifying Revival Hair Mask 500ml - New Liss Hair

Sale price$27.50

New Liss Hair Hair Mask Black Metallic Tinting Color Intensifying Revival Hair Mask 500ml - New Liss Hair

New Liss Hair Black Metallic Tinting Color Intensifying Revival Hair Mask 500ml - New Liss Hair

Sale price$27.50

New Liss Hair Hair Mask Petroleum Bath Intensifies Revival Black Hair Tinting Mask 500ml - New Liss Hair

New Liss Hair Petroleum Bath Intensifies Revival Black Hair Tinting Mask 500ml - New Liss Hair

Sale price$27.50

New Liss Hair Home Care Petroleum Bath Bluish Black Tinting Revitalizing Hair Mask 500ml - New Liss Hair

New Liss Hair Petroleum Bath Bluish Black Tinting Revitalizing Hair Mask 500ml - New Liss Hair

Sale price$27.50

Ecoplus Hair Mask Power Red Collor Tinting Nourishing Revitalizing Treatment Mask 500g - Ecoplus

Ecoplus Power Red Color Tinting Nourishing Revitalizing Treatment Mask 500g - Ecoplus

Sale price$27.50

Ecoplus Brazilian Keratin Treatment B-toox Tinting Blond Platinum Açaí Extract Brightness Hair Cream 1Kg - Ecoplus

Ecoplus B-toox Tinting Blond Platinum Açaí Extract Brightness Hair Cream 1Kg - Ecoplus

Sale price$27.50

Ecoplus Hair Mask Intense Collor Morena Brown Hair Brunette Tinted Mask Ecoplus 500g - Ecoplus

Ecoplus Intense Color Morena Brown Hair Brunette Tinted Mask Ecoplus 500g - Ecoplus

Sale price$27.50

Minas Flor Brazilian Keratin Treatment Professional Flash White Dust Free 9 Tones Bleaching Powder 600g - Minas Flor

Minas Flor Professional Flash White Dust Free 9 Tones Bleaching Powder 600g - Minas Flor

Sale price$55.00

Minas Flor Hair Mask Mystique Monoi Oil Hair Mass Replenisher Revitalizing Mask 1Kg - Minas Flor

Minas Flor Mystique Monoi Oil Hair Mass Replenisher Revitalizing Mask 1Kg - Minas Flor

Sale price$44.00

Minas Flor Brazilian Keratin Treatment Mystique Monoi Oil Hair Mass Replenisher Revitalizing Shampoo 1L - Minas Flor

Minas Flor Mystique Monoi Oil Hair Mass Replenisher Revitalizing Shampoo 1L - Minas Flor

Sale price$27.50

Minas Flor Brazilian Keratin Treatment Professional Dust Free Ultra Fast 7 / 9 Tones Bleaching Powder 500g - Minas Flor

Minas Flor Professional Dust Free Ultra Fast 7 / 9 Tones Bleaching Powder 500g - Minas Flor

Sale price$38.50

Rubelita Brazilian Keratin Treatment ATH Blue 9 Tones Ultra Fast Anti Yellow Action Bleaching Powder 500g - Rubelita

Rubelita ATH Blue 9 Tones Ultra Fast Anti Yellow Action Bleaching Powder 500g - Rubelita

Sale price$27.50

Rubelita Brazilian Keratin Treatment Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 40 Vol. 900ml - Rubelita

Rubelita Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 40 Vol. 900ml - Rubelita

Sale price$22.00

Rubelita Brazilian Keratin Treatment Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 20 Vol. 900ml - Rubelita

Rubelita Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 20 Vol. 900ml - Rubelita

Sale price$22.00

Rubelita Brazilian Keratin Treatment Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 8 Vol. 900ml - Rubelita

Rubelita Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 8 Vol. 900ml - Rubelita

Sale price$22.00

Rubelita Brazilian Keratin Treatment Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 30 Vol. 900ml - Rubelita

Rubelita Creamy Stabilized Hair Bleaching OX Hydrogen Peroxide 30 Vol. 900ml - Rubelita

Sale price$22.00

Rubelita Brazilian Keratin Treatment ATH One Step Blond Smoothing Moisturizing Organic Progressive 300ml - Rubelita

Rubelita ATH One Step Blond Smoothing Moisturizing Organic Progressive 300ml - Rubelita

Sale price$45.00

The Keratin Store Adlux Platinum Intensive Color Mask - 300ml

The Keratin Store Adlux Platinum Intensive Color Mask - 300ml

Adlux Adlux Platinum Intensive Color Mask - 300ml

Sale price$33.00

Save $27.00

ProSalon Brazilian Keratin Treatment Let Me Be Flash Effect White 9 Tones Dust Free Bleaching Powder 400g - ProSalon

ProSalon Brazilian Keratin Treatment Let Me Be Flash Effect White 9 Tones Dust Free Bleaching Powder 400g - ProSalon

ProSalon Let Me Be Flash Effect White 9 Tones Dust Free Bleaching Powder 400g - ProSalon

Sale price$33.00 Regular price$60.00

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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