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We wanted to share a brief update about recent import changes that are affecting all international shipments to the US — including ours.

The US government recently applied new tariffs specifically to products coming from Brazil, which increased the import cost for many Brazilian goods, including cosmetics. At the same time, the US ended the de minimis rule, which used to allow packages under $800 to enter without duties. Now, orders from any country can be taxed, and customs has also made some classification errors that caused unexpected charges or delays for a few customers.

We’re handling everything as smoothly as possible. Our team is analyzing each order individually, declaring invoices in the most favorable and accurate way, and helping each customer find the best solution if any issue appears. We’re also keeping a close watch on political updates and will communicate any changes as soon as they happen.

The good news is that we currently have a large inventory already in the US of our best sellers — Tanino Blend, Sorali, Naturelle, and others — so many orders are shipping quickly with no customs impact.

If you have any questions about your order, duties, or delays, we’re here to help. Thank you so much for your patience and trust 💛

Warmly,

The Keratin Store Team

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Professional Hair Treatment Fortifying SOS Cassava Kit 4 Products - BeloFio

BeloFio Professional Hair Treatment Fortifying SOS Cassava Kit 4 Products - BeloFio

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Professional Vitalcap Pos Progressive Hair Treatment Conditioner 240ml - BeloFio

BeloFio Professional Vitalcap Pos Progressive Hair Treatment Conditioner 240ml - BeloFio

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Professional Vitalcap Grey Blond Hair Anti Yellow Tinting Mask 250g - BeloFio

BeloFio Professional Vitalcap Grey Blond Hair Anti Yellow Tinting Mask 250g - BeloFio

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Professional Vitalcap Blond and Grey Hair Tinting Anti Yellow 2x240ml - BeloFio

BeloFio Professional Vitalcap Blond and Grey Hair Tinting Anti Yellow 2x240ml - BeloFio

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Vegan Fortifying Intensive Hydration SOS Cassava Hair Botox Mask 500g - BeloFio

BeloFio Vegan Fortifying Intensive Hydration SOS Cassava Hair Botox Mask 500g - BeloFio

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Professional Hair Treatment Natural Curls Day After Finisher 150ml - BeloFio

BeloFio Professional Hair Treatment Natural Curls Day After Finisher 150ml - BeloFio

Sale price$19.31

Professional Hair Treatment Vitalcap Natural Curls Kit 4 Products - BeloFio

BeloFio Professional Hair Treatment Vitalcap Natural Curls Kit 4 Products - BeloFio

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Professional Amino Acid Collagen Vitalcap Defined Hair Curls Kit 2x500 - BeloFio

BeloFio Professional Amino Acid Collagen Vitalcap Defined Hair Curls Kit 2x500 - BeloFio

Sale price$51.48

Protection Treatment Goji Berry Vitalcap Color Shielding Mask 250g - BeloFio

BeloFio Protection Treatment Goji Berry Vitalcap Color Shielding Mask 250g - BeloFio

Sale price$25.74

Vitalcap Hair Protection Treatment Antioxidant Color Shielding 2x240 - BeloFio

BeloFio Vitalcap Hair Protection Treatment Antioxidant Color Shielding 2x240 - BeloFio

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12 in 1 Treatment Vitalcap BB Cream Strengthening Multi-Finisher 100ml - BeloFio

BeloFio 12 in 1 Treatment Vitalcap BB Cream Strengthening Multi-Finisher 100ml - BeloFio

Sale price$32.18

Professional Vitalcap BB Cream Anti Frizz Protection Hair Mask 250g - BeloFio

BeloFio Professional Vitalcap BB Cream Anti Frizz Protection Hair Mask 250g - BeloFio

Sale price$32.18

Professional Vitalcap Treatment Protection Anti Frizz BB Cream 2x240 - BeloFio

BeloFio Professional Vitalcap Treatment Protection Anti Frizz BB Cream 2x240 - BeloFio

Sale price$45.05

Vitalcap Multivitamin Revitalizing Treatment Anti Hair Fall Kit 2x240 - BeloFio

BeloFio Vitalcap Multivitamin Revitalizing Treatment Anti Hair Fall Kit 2x240 - BeloFio

Sale price$38.61

Vitalcap Anti-Dandruff Shampoo No Salt Hair Regulating Treatment 240ml - BeloFio

BeloFio Vitalcap Anti-Dandruff Shampoo No Salt Hair Regulating Treatment 240ml - BeloFio

Sale price$19.31

Salon Line Professional Keratin Kit Curly Weak Brittle Hair Treatment 8 Prod.

Salon Line Salon Line Professional Keratin Kit Curly Weak Brittle Hair Treatment 8 Prod.

Sale price$154.00

Salon Line Keratin Professional Treatment Kit for Wavy and Dry Hair 7 Products

Salon Line Salon Line Keratin Professional Treatment Kit for Wavy and Dry Hair 7 Products

Sale price$110.00

Salon Line Weak and Brittle Hair Smooth Wavy Relax Treatment 6 Products Kit

Salon Line Salon Line Weak and Brittle Hair Smooth Wavy Relax Treatment 6 Products Kit

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Professional Salon Highlights Roman Silicone Wick Cap + Wick Needle - Natureza

Professional Salon Highlights Roman Silicone Wick Cap + Wick Needle - Natureza

Natureza Cosmetics Professional Salon Highlights Roman Silicone Wick Cap + Wick Needle - Natureza

Sale price$32.18

Professional Keratin Natural Therapy Cocumber Hair Treatment 2x1L - Natureza

Natureza Cosmetics Professional Keratin Natural Therapy Cocumber Hair Treatment 2x1L - Natureza

Sale price$64.35

Natureza Cosmetics Hair Color Professional Capillary Bronze Finisher Treatment UV Protection 200ml - Natureza

Natureza Cosmetics Professional Capillary Bronze Finisher Treatment UV Protection 200ml - Natureza

Sale price$32.18

Professional White Dust Free Brazilian Color Bleaching Powder 500g - Natureza

Natureza Cosmetics Professional White Dust Free Brazilian Color Bleaching Powder 500g - Natureza

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Professional Brazilian Hair Treatment Pink Gold Pearl Bath Mask 300g - Natureza

Natureza Cosmetics Professional Brazilian Hair Treatment Pink Gold Pearl Bath Mask 300g - Natureza

Sale price$22.90

Brazilian Color Oxidizing Cream Hydrogen Peroxide Ox 40 vol. 900ml - Natureza

Natureza Cosmetics Brazilian Color Oxidizing Cream Hydrogen Peroxide Ox 40 vol. 900ml - Natureza

Sale price$20.59

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About The Keratin Store

Our Keratin Treatments and expertise empower hair professionals worldwide. Founded in 2015, we offer high-quality hair products with excellent customer service and fast delivery from multiple global locations. Let us help you create beautiful, healthy hair with the products and knowledge you need to succeed.

The Keratin Store LLC
San Diego, 92109
California - USA

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